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| New prospects & customers know about your company and services before you even know who they are. IF someone is going to do business with you, chances are, they already did their research. In today's mobile world it only takes a minute to scan the world's largest phone book, the Internet. |
| The key today is to CAPTURE that search and the individual. Take a look at the Sales Flow Chart. The new methods being used today are a combination of placing 'hints' in your daily communications which eventually drives a prospect to want more information. The COST for that information is their contact information. |
| Most newer websites have a method to capture that information. Sign up for a trial, a newsletter, a white paper, or some other information that has value to the prospect. You have seen the 'floaters' on many recent websites. These are the tools the website uses to capture that contact information and get it to your sales team. |
| The capture point is called a landing page. This page asks for just enough information so that your sales team can go to work. Company name, contact name, email address and/or phone number. With this information, your sales team can do some research of its own. |
| This is where social media & marketing come in. Add value to the relationship and give the prospect a reason to engage. Understand that communications in the last 15 years has changed. Younger adults have been texting and pondering "how they want engage" since they were old enough to hold a smart phone. They are not comfortable with banter and quick response. Be mindful of this and try to develop the relationship! |
| There is much more information I can provide when you request the document type you are interested in. |
| CRM integrated with Email Campaigns works more effectively from a cost perspective than other methods of advertising. CRM = Customer Relationship Management. Simply put, this is your customer file. As software has matured, the names have changed but the principals remain the same. |
| RRC specializes in CRM management. There are 1000's of types of customer files, but, they usually have 1 thing in common. They can export a list. This is important because most software does not have email campaigning built in. IF at all, it is usually an expensive add-on you have to purchase and maintain. That list can be imported to systems that are designed to manage communication with your customers & prospects via email, text and phone scheduled via automation. |
| Let us do that for you! We can interact with you and your CRM at any level that makes you comfortable. There is a HUGE difference between email campaigns and email blasts. Email campaigns send a series of pre-written emails, over pre-determined time intervals, to a specific customer and/or prospect with automatic appointment scheduling. Email blasts send the same email to many addresses at the same time. |
| We can track when and who opened your emails and refer them to your account managers immediately. Work flow and automation events can trigger processes for notification, updating, scheduling and more. Reporting can be tailored to meet your needs. All we need is an exported list from your current system in CSV format and we can import those contacts to a customized program for you. |
| IF you prefer. since the system cloud-based, we can help you setup the system, provide training and you can use your own resources to maintain the system. Once users are setup, you can log-in from any internet connected computer to manage your CRM as well as any sales-persons assigned to a CRM account. |
| Maintaining relationships with ALL of your customers and prospects alike is important in today's market. It is just not effective to interact with each and every contact manually. Let automation and analytics help your keep your customers engaged and new prospects informed with good CRM management. Please refer to the Sales Flow Chart mentioned previously. CRM management is only 1 component of a complete marketing program. All of these tools should work together to provide a good ROI (return on investment). |
| Reserve your discovery session time with me and see what RRC can do for you. |
If you could only close more sales, most other problems would be resolved! Sound familiar? Well, you can close more sales if you use your marketing budget wisely. No budget? YOU NEED A BUDGET! Even if it is $100 / month, there is a cost of advertising. Business cards cost money, telephone calls cost money, signs cost money. You get the idea. Today, anything spent on contacting new prospects is marketing!!If someone is going to do business with you, expect them to look you up! No website? Get one! How do you communicate with your prospects? Phone only? Email Only? Text only? Today, we communicate through MANY methods. You shouldn't ignore a method if you don't understand how it can affect your sales.
If you email someone about a prospective deal, and they aren't ready to call you, it makes sense to leave information so they can make a better decision about working with you. This could include a referral, a website link, a text, maybe an attachment (if they trust you), etc. NOW you need to be aware WHEN they use this information and HOW they obtained it.
Below are several methods used to attract, sell and close prospective buyers. Some apply to you and some may not, but be AWARE of these methods and know WHY you use them. Remember, it is part of your BUDGET.